Welcome to the Foundering blog—a companion to the comic where we’ll talk about the stories and ideas behind it. Why start a blog? Because everyone else does it, that’s why. Je suis lemming.

Despite a very clear and not-at-all tongue-in-cheek “all persons fictitious” disclaimer, we’ve gotten a lot of questions about who might be the basis for some of the Foundering characters . Who is “Perry?” the Lemming? Which firm is Lemming Capital? Did one of your board members try to molest one of you? Do you want to talk about it? Oh God, will you please stop crying?

Some of you have insinuated that you know these cartoon animals in real-life which really shocked me, because most of my imaginary friends are attractive women (Ed. Note: What about Jeero? Or that alligator? -MBD: Fair point). It’s not that the FertilizeMe gang doesn’t borrow personalities from folks Bryan and I have met in our startup travails, but more often than not, the characters are amalgamations based on Silicon Valley caricatures or archetypes. Lemming Perry is a great example.

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  • Get to know the FertilizeMe Team ... through enhanced interrogation.

  • What goes up, must come down. What goes down, must turn right.

  • Board members experienced in S&M? It may not mean Sales & Marketing.

  • No one ever went broke underestimating the taste of America's venture capitalists.

  • FertilizeMe's got a P.R. problem and only one tool at their disposal: more bulls#!t.

  • Strips that are short, sweet, with no nutritional value. Just like Peeps.

Foundering follows the world's "crappiest" tech startup, FertilizeMe, the leader in on-demand fertilizer fertilizer on-demand. Foundering was created by weary startup veterans Benjamin Dorr and Bryan Keefer.